You need to start doing less. You'll get way more done. By doing less. Allow me to explain. Running a business is overwhelming. We are...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you...

Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending...

Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

I’ve been testing a ton of strategies in my business and with my clients lately. AI is everywhere right now – the latest marketing...

At the heart of every business is money—it reflects the value of your product and your reputation, and it's a reliable way to assess the...

Digging a tunnel with a spoon isn’t ideal and it doesn’t sound fun. Marketing successfully doesn’t have to be as tedious as that and yet...

I used to overcomplicate marketing. Unsure about whether to focus on branding campaigns, I often hit the boost button on social media...

We need to grab attention NOW with our ad, and we need to stop people in their tracks while they're scrolling. Intriguing headlines are...

If the kiss of death in creating ads is being boring, how do you create eye-catching, scroll-stopping content that isn’t clickbait,...

We may be technologically advanced compared to a few hundred years ago, but the fundamental principles of value and currency remain...

You might not realize how much your pricing strategy says about you and your business. Are you an expert in your field? Are you dedicated...

When it comes to our own products or services, we often can't help but proudly describe every advantage. We've poured time, money, and...

Are you ignoring your perfect customers without even realizing it? Sounds like a weird question, I know. But it’s really not. Because I...

If you want to know how to write effectively, capture more attention and get more clients. This article will show you exactly that.....